You rank for some terms, but AI answers recommend a competitor with clearer entity signals.
AEO / GEO
AEO (AI SEO) For Modern Search.
Position your business to be understood and cited by ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews - alongside classic SEO and Local SEO. Not instead of them.
Overview
What Is AEO (AI SEO)?
The industry uses many labels for similar work: AEO (answer engine optimisation), GEO (generative engine optimisation), AI SEO, AIO, LLMO and LLM SEO. There is no single settled definition. We use AEO because that is what many business owners search for - the work is about becoming a clear, attributable source for AI answers, not only ranking in a list of blue links.
- Compete to be the sentence an AI delivers and the source it credits
- Local customers increasingly ask assistants “who’s good near me”
- Google AI Overviews change how clicks distribute on many queries
- Strong SEO and local foundations still feed AI visibility
Sound familiar?
The Gaps That Usually Block Enquiries.
If these feel familiar, the fix is clarity and sequencing - not another disconnected tactic.
Content is long and vague - hard for an engine to lift a clean, attributable claim.
Business name, address, phone and services are inconsistent across the site, GBP and directories.
Nobody has tested whether ChatGPT, Gemini or Perplexity actually name your business for your key queries.
Our approach
Winning The Citation, Not Just The Ranking
AI engines often lift one clean, attributable answer - not your whole page. Content and entity signals need to survive that. We do not promise inclusion in any AI product.
- Clear claims with evidence and short summaries near the top
- Visible authorship, dates and updates where they add trust
- Entities over exact-match phrase stuffing
- Platform-aware adjustments - engines are not identical
- Prompt testing and monitoring instead of guessing
How it’s executed
The Building Blocks That Work Together.
Each piece reinforces the others - not a checklist that gets “done” once.
Citation-Ready Content
Self-contained answers, FAQs and definitions written so an engine can quote you accurately.
Entity & NAP Consistency
Same business facts across site, GBP and key directories so systems know who you are.
Schema & Structure
Markup and page structure that clarify services, locations and FAQs without spam.
Platform Awareness
ChatGPT, Perplexity, Claude and Gemini weigh different signals - we adjust rather than one generic tactic.
Local AI Factors
Reviews, GBP photos and consistent service information that support local recommendations.
Testing & Monitoring
Direct prompt checks on priority queries, revisited as models and citation patterns shift.
What’s included
What You Get With AEO / AI SEO.
Clear deliverables tied to visibility and enquiries - not vanity theatre.
AI search visibility audit against your key business queries
Content structured as clear, evidence-backed claims
Schema and business information clarity for machines and people
Platform-aware recommendations (not one identical playbook)
Review and GBP hygiene guidance that supports local AI discovery
Ongoing monitoring notes as citation patterns change
Process
How Engagements Typically Run.
1
Baseline Prompts
Run priority local and service queries across major AI surfaces and document who gets cited.
2
Fix Clarity
Entity consistency, answer-ready pages, schema and trust signals.
3
Align With SEO & Local
Connect AEO work to organic and Maps foundations so effort compounds.
4
Retest
Repeat prompt checks and refine - citation patterns are not set-and-forget.
Measuring success
How We Know If AI Is Recommending You
We treat citation as a testable observation: documented prompt results over time, plus the SEO and local metrics that support discovery. We never claim guaranteed ChatGPT, Gemini or AI Overview inclusion.
FAQs
Frequently Asked Questions
Not meaningfully for most businesses. Labels get used interchangeably. The goal is the same: be clear and citable in AI-generated answers, on top of strong traditional SEO.
It builds on SEO. Technical health, useful content, entities and authority still matter. AEO adds answer structure, citation readiness and platform-aware testing.
No. Engines differ in indexing, freshness bias and content preferences. We adjust priorities rather than copying one tactic everywhere.
No. Nobody honest can. We improve readiness and measure with prompt testing - without fake guarantees.
We run your priority queries through major AI surfaces and document who gets cited. That baseline is rechecked over time as models change.
If customers already discover providers via AI or AI Overviews in your niche, readiness matters. Foundations still help classic Search and Maps either way.
Next step
Ready To Get Started With AEO / AI SEO?
Get a free audit of your Maps, Search and AI visibility, or talk through your business on WhatsApp.
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